Welcome to Haroldefinition—a personal brand built at the intersection of creativity, evolution, and digital influence.
What began over a decade ago as a passion for photography has transformed into a multidimensional platform that empowers creators to define their voice and lead boldly in an ever-changing world.
As visual culture evolved from still imagery to short-form video, so did I. While my roots in photography remain visible through my work at AuxxilusMedia.com, Haroldefinition has become more than a name—it’s a mindset.
This brand is a living reflection of growth: from creator to strategist, from documenting moments to designing movements. Whether you're here to explore new projects, dive into industry insights, or connect over shared creative energy, you're part of the journey.
Haroldefinition exists to inspire creators to evolve with intention, build with purpose, and never lose sight of their identity.
EDUCATION: PACE UNIVERSITY, NEW YORK, NY
BACHELOR DEGREE: INFORMATION TECHNOLOGY
BACHELOR DEGREE: COMMUNICATION MEDIA STUDIES
FEATURED IN
ORIGIN STORY
I grew up between the energy of Philadelphia and the grit of New Jersey—two places filled with raw talent, ambition, and stories that often went unheard. I saw brilliant minds and bold ideas fall through the cracks, not because they lacked drive, but because they lacked access. No platform. No visibility. No blueprint.
That reality didn’t sit right with me—so I set out to change it.
What started as a camera in my hand became a vision: to build Auxxilus Media, a creative powerhouse designed to amplify the voices that the mainstream often misses. Today, we don’t just create content—we build platforms, launch narratives, and elevate underdog creators and emerging brands into the spotlight where they belong.
Because talent shouldn’t go unnoticed. And potential deserves a stage.
CORE BELIEFS
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I don’t just teach creators how to make content—I help them take control of their narrative. Creator Empowerment means giving people the tools, mindset, and strategy to stop depending on algorithms or trends to be seen. Through coaching, collaboration, and strategic partnerships, I help emerging voices turn into intentional brands with real-world impact.
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Through Auxxilus Fitnesswear, I challenge the old idea that fitness gear is only about function. My philosophy is simple: your discipline deserves to look as good as it feels. Auxxilus is built for the modern athlete, entrepreneur, and innovator—where high-performance design meets luxury fashion.
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Your brand is more than content—it’s IP. I work with creators and businesses to identify what parts of their work, identity, or aesthetic can be licensed, scaled, and monetized. From media to merchandise to digital assets, I help talent transition from creating for likes to building brand equity.
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I believe every brand has a global story waiting to be told—and through partnerships with platforms like MGF, ION Lifestyle, and international ambassadors, I turn local vision into worldwide presence. Whether through fashion, film, or digital media, I amplify voices across borders and cultures.
Defining Yourself
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We strip away the noise to uncover who you really are as a brand—your mission, message, voice, audience, and what you stand for. You’ll walk away with a Brand Compass that guides every decision you make.
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We build your brand ecosystem—from your content style and voice to your visuals, website, and packaging. Every reel, product, or campaign should look, feel, and sound like you.
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Your brand becomes a business. I show you how to license your visuals, sell your media, launch collabs, and build assets that live beyond the platform. Whether you’re selling fitnesswear, launching a podcast, or creating a short film—we make it profitable.